Description

When a crisis hits, your organisation’s reputation depends on what you say, how fast you say it and who says it. Most reputational damage does not come from the crisis itself. It comes from a slow, confused or tone-deaf response.

The Crisis Communication Blueprint is a practical, downloadable guide that gives your team a clear plan of action for managing crisis communication with confidence.

Whether you are a communications manager, PR professional, executive or organisational leader, this blueprint equips you with the exact methodology to respond quickly, protect your reputation and maintain stakeholder trust.

What is inside:

• Seven core principles that should guide every crisis response
• A six-step crisis response roadmap from identification to close out
• Recommended response timeframes covering the first 30 minutes through to long term recovery
• Three procedural checklists your crisis team can use immediately
• Guidance on writing an effective media statement, including a ready to adapt template structure
• Techniques for handling broadcast media interviews under pressure
• Hypothetical scenarios with realistic sample statements and follow up actions

This is a structured crisis communication framework that you can adapt to your organisation and keep on hand for the moment it is needed.

Please note: this is a digital download. Once you have completed the purchase, you will be provided with a unique download link that will provide you with this template in Word format.