Field staff media training does not have to replicate the executive experience. Most ground-level teams do not need on-camera practice or crisis communication simulations. What they need is practical awareness.
Flipping the script: Why ground staff need media training, not only executives
Ask most organisations who they send to media training and the answer is quite predictable: the CEO, the communications manager, maybe a senior technical lead. The assumption is that media engagement is an executive function, reserved for the people who hold the biggest titles and the broadest mandates.But journalists do not always follow this script.