A social-impact communication strategy therefore requires more than deciding what an organisation wants to say. It needs to consider how communication can contribute towards the change the organisation is pursuing and how people affected by an issue can affect the communication itself.
Crucial elements of a social-impact communication strategy
Organisations working to create social impact, from non-profit organisations (NGO’s) and foundations to government institutions, development agencies and businesses, communicate about issues that are difficult to explain because they rarely have a single cause or a simple solution.A social-impact communication strategy requires more than deciding what an organisation wants to say. It needs to consider how communication can contribute towards the change the organisation is pursuing and how people affected by an issue can affect the communication itself.