Author: Ntombovuyo Linda

This author has written 20 articles
Read more about the article The most important part of videography happens before you press record 
Field staff media training does not have to replicate the executive experience. Most ground-level teams do not need on-camera practice or crisis communication simulations. What they need is practical awareness.

The most important part of videography happens before you press record 

Video has become an important part of how we share stories. It gives us something that a written article, report or social media post cannot always provide. A different way to hear directly from the people who hold knowledge and experience in a way that shares emotion, personal affliction, excitement and joy. While written words can be powerful, a visual account picks up these emotive nuances. 

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Read more about the article Your sustainability report is complete. Now what?
A good sustainability report balances compliance with communication, providing stakeholders with material information while telling the story of how your company creates value responsibly. It's transparent about challenges, credible in its data, and clear in its commitments.

Your sustainability report is complete. Now what?

The level of detail in a typical sustainability report is valuable for annual reporting purposes, but different stakeholders have different information needs. A communication programme following publication can make the findings more accessible to these different audiences.

Continue ReadingYour sustainability report is complete. Now what?
Read more about the article El Niño coverage is starting to get the science right. The human story still needs catching up.
On 3 August 2026, NOAA confirmed El Niño is strengthening, with an 81% chance of reaching very strong intensity between October and December and a 97% chance of persisting into early 2027. Most coverage has carried those figures as issued, a which is a notable improvement from past El Niño events, especially when the 2015 “Godzilla" nickname first appeared. Headlines have already reached for a new version this year, "Super El Niño," a phrase neither the WMO nor NOAA uses. Their official classification runs from weak to very strong, based on measured sea-surface anomalies in a specific patch of the Pacific, and forecasters attach a probability to each category rather than a name. The gap between that classification and the adjective in the headline is where the sensationalism sits.

El Niño coverage is starting to get the science right. The human story still needs catching up.

On 3 August 2026, NOAA confirmed El Niño is strengthening, with an 81% chance of reaching very strong intensity between October and December and a 97% chance of persisting into early 2027. Most coverage has carried those figures as issued, a which is a notable improvement from past El Niño events, especially when the 2015 “Godzilla" nickname first appeared. Headlines have already reached for a new version this year, "Super El Niño," a phrase neither the WMO nor NOAA uses. Their official classification runs from weak to very strong, based on measured sea-surface anomalies in a specific patch of the Pacific, and forecasters attach a probability to each category rather than a name. The gap between that classification and the adjective in the headline is where the sensationalism sits.

Continue ReadingEl Niño coverage is starting to get the science right. The human story still needs catching up.
Read more about the article Crucial elements of a social-impact communication strategy
A social-impact communication strategy therefore requires more than deciding what an organisation wants to say. It needs to consider how communication can contribute towards the change the organisation is pursuing and how people affected by an issue can affect the communication itself.

Crucial elements of a social-impact communication strategy

Organisations working to create social impact, from non-profit organisations (NGO’s) and foundations to government institutions, development agencies and businesses, communicate about issues that are difficult to explain because they rarely have a single cause or a simple solution.A social-impact communication strategy requires more than deciding what an organisation wants to say. It needs to consider how communication can contribute towards the change the organisation is pursuing and how people affected by an issue can affect the communication itself.

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