Author: Ntombovuyo Linda

This author has written 20 articles
Read more about the article Addressing information accessibility to boost the biodiversity economy

Addressing information accessibility to boost the biodiversity economy

Communication is central to strengthening the biodiversity economy because it determines whether people have the knowledge and confidence to participate in these opportunities. Policies, regulations, and scientific research often present biodiversity in technical and scientific terms. While these frameworks are important for governance, they are not always accessible to the communities and enterprises that are most affected by them.

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Read more about the article Communication as a Monitoring and Evaluation Practice
Monitoring and evaluation (M&E) frameworks help programmes track activities and reflect on whether stated key performance areas (KPIs) are being achieved. However, while there is a wealth of sustainability data and measurement systems in most organisations, some sustainability aspects are more challenging to measure. How to we capture the internal culture shifts? The individual attitudes towards a policy? Or, a system reform in the way sustainability is prioritised?

Communication as a Monitoring and Evaluation Practice

M&E tends to focus on what is measurable, such as outcomes, reach and progress against targets. But in many programmes, especially those that deal with behaviour, learning or social norms, this view can be too narrow. A well-articulated sustainability story can have as much impact as a M&E dashboard – perhaps even more impact. This is exactly why M&E and storytelling should go together.

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Read more about the article Driving citizen engagement on climate issues with creative communication
Driving citizen engagement on climate issues with creative communication

Driving citizen engagement on climate issues with creative communication

Climate change has become a rallying point for creative activism and innovative communication campaigns worldwide. Both global movements and local initiatives have engaged citizens through storytelling, visuals, community action and multi-platform messaging. These campaigns have not only raised awareness but often led to tangible outcomes.

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