Governance

How would “Planetary Boundaries” be interpreted by operational field workers? If you had to ask a junior finance offer, how “Internal Carbon Price (ICP)” informs the company’s investment decisions – would they sit there with a blank stare, or could they actually answer. I have always believed that for a sustainability strategy to be successful it needs to be embedded into a company’s operations and not treated as a separate thing. This also means that employees - all of them - should receive some level of capacitation on the sustainability strategy so that they can work according to the plans,

M&E tends to focus on what is measurable, such as outcomes, reach and progress against targets. But in many programmes, especially those that deal with behaviour, learning or social norms, this view can be too narrow. A well-articulated sustainability story can have as much impact as a M&E dashboard – perhaps even more impact. This is exactly why M&E and storytelling should go together.

For sustainability to take root within a company, your stakeholders need to understand what policies mean in practice, i.e. why they exist, how they work, and who is impacted by them. Communication is what makes that understanding possible.