Field staff media training does not have to replicate the executive experience. Most ground-level teams do not need on-camera practice or crisis communication simulations. What they need is practical awareness.
The most important part of videography happens before you press record
Video has become an important part of how we share stories. It gives us something that a written article, report or social media post cannot always provide. A different way to hear directly from the people who hold knowledge and experience in a way that shares emotion, personal affliction, excitement and joy. While written words can be powerful, a visual account picks up these emotive nuances.