Segmenting sustainability communication to ensure relevance and acceptance

How would “Planetary Boundaries” be interpreted by operational field workers? If you had to ask a junior finance offer, how “Internal Carbon Price (ICP)” informs the company’s investment decisions – would they sit there with a blank stare, or could they actually answer. I have always believed that for a sustainability strategy to be successful it needs to be embedded into a company’s operations and not treated as a separate thing. This also means that employees - all of them - should receive some level of capacitation on the sustainability strategy so that they can work according to the plans,

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Addressing information accessibility to boost the biodiversity economy

Communication is central to strengthening the biodiversity economy because it determines whether people have the knowledge and confidence to participate in these opportunities. Policies, regulations, and scientific research often present biodiversity in technical and scientific terms. While these frameworks are important for governance, they are not always accessible to the communities and enterprises that are most affected by them.

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The vital role of communications in managing Transfrontier Conservation Areas (TFCA)

Transfrontier Conservation Areas (TFCAs) are massive cross-border ecosystems. They share transboundary resources and have ecological corridors for species migration. These areas are critical to regional integration and sustainable development in Southern Africa. With 14 SADC-approved TFCAs spanning over a million square kilometers, their complexity is unmatched. A large part of their management relies on a shared communication strategy, looking at both the internal and external communication elements. This is vitally important to bride socio-political differences that have an influence on conservation measures.

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