Segmenting sustainability communication to ensure relevance and acceptance
How would “Planetary Boundaries” be interpreted by operational field workers? If you had to ask a junior finance offer, how “Internal Carbon Price (ICP)” informs the company’s investment decisions – would they sit there with a blank stare, or could they actually answer. I have always believed that for a sustainability strategy to be successful it needs to be embedded into a company’s operations and not treated as a separate thing. This also means that employees - all of them - should receive some level of capacitation on the sustainability strategy so that they can work according to the plans,
